3 Ways to Give Back This Holiday Season

3 Ways to Give Back This Holiday Season

November 15, 2019 Tracey and Kimberly Eaton

The holidays are well known for vacation time spent with loved ones, food, and gifts in abundance. It’s also a time to consider those who do not have the same. For entrepreneurs and their organizations, the holiday season provides the perfect opportunity to consider those in their community who may need a helping hand. Here are three ways you can give back.  

Dedicate a Day of Service

Volunteering is one of the easiest, yet most crucial ways to help others who need it most.  It’s also one of the most rewarding and selfless acts you can complete as a person, especially during the holidays. Give back as a company by allocating at least one day to allow your team members to volunteer their time to a cause. Individual employees can make their own decision as to where they volunteer for their day of service or the entire company can go together as a team. Either way, your efforts will be greatly appreciated during this holiday season.  

Become a Community Sponsor

There are always on-going initiatives in the community. Getting involved should be a company priority this holiday season. Clothes, blanket, toy and food drives, local charities, and sporting events typically are in need of corporate sponsors. Find the ones that align with your organization’s products, mission statements, or company values and choose those to sponsor and commit to. Through these sponsorships, you will have the opportunity to support other local businesses and nonprofits, as well as families in need.  

One-Time Donations 

Keeping it simple can be just as meaningful and effective. Set aside a portion of your company’s profits to make one-time philanthropic donations for the holiday season. You can ask people to send in a holiday request that your company can help with or you can secretly donate to causes around your town. You can even ask your employees for ideas on how to go about it to allow everyone to be involved in the merriment. There is no wrong way to go about spreading holiday cheer.   

As entrepreneurs, we’ve been blessed with successful businesses and the ability to give back. What better opportunity than the holiday season? Use your good fortune to help others in need through a day of service, community sponsorship or donations. One day, the same people you help will go on to help others in their time of need. 

Tracey and Kimberly Eaton3 Ways to Give Back This Holiday Season
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3 Ways To Bust Fears To Finally Plunge Into Entrepreneurship

3 Ways To Bust Fears To Finally Plunge Into Entrepreneurship

May 15, 2019 Tracey and Kimberly Eaton

Entrepreneurship is one of the most recommended paths to take for people who wish to enjoy financial freedom. This is why “starting a business” is one of the answers you will likely see in someone’s list of long-term goals. Yet while so many people dream of making it in business, not everyone has the grit and initiative to even make the first step to realizing their vision. According to research by Dr. Philipp Berger, fear of failure is one of the top factors that explain why so many back out of investing in their own business. So to fulfill your dreams of creating a thriving business, you need to deal with the small voices inside that are hindering you from braving the risks and uncertainties related to entrepreneurship. The following points can help crush your anxieties and at the same time encourage you to finally take the big plunge into entrepreneurship.

Minimize financial worries.

Potential entrepreneurs may keep on stalling a business project due to lack of funds or the fear of running out of them. After all, losing money instead of earning it is one of the worst things that can happen to a new business. Still, this is a risk you should boldly face if you want to reap the benefits of entrepreneurship. Careful preparation and smart strategies can help you cope with this fear. Money is essential to keeping a business running, so make it a goal to raise enough funds before investing on a new venture. To reduce the risk of losing funds, thoroughly research and understand how the business model that you want to invest in works. This includes searching for ways to save operating costs and maximizing your budget. Laying out a concrete contingency plan right from the start will greatly help lessen your worries.  

Ditch perfectionism.

Do you have a great business idea but can’t find the strength to bring it into fruition? It is probably because you are afraid to make mistakes and want everything to be perfect before taking the plunge. This unrealistic expectation, though, will hardly be beneficial. Even if true entrepreneurs strive to avoid mistakes, they are surely not afraid of them. This is because they know that mistakes and setbacks are part of the entrepreneurial journey. These mistakes also come with valuable lessons that can help hone your skills and improve their business. To gain more confidence as an aspiring businessman, ditch trying to be perfect and stop comparing your progress with others.

Treat it as a great adventure.

How long have you been pondering about managing your own enterprise? It may feel good to keep on dreaming, but if you don’t do something and act on it, you may just wake up one day and realize that it’s too late. So stop procrastinating and start doing. You surely don’t want to have regrets later on in life. Treat it as a great adventure: Win or lose, you can at least be proud of yourself because you tried. When you think about it, even if it fails, entrepreneurship will leave you with skills and experiences that you can never get at a corporate job.

For many of us, operating a successful business that you can call your own is a dream come true. Many factors, however, can prevent us from achieving this goal. In the end it all boils down to making the right choices. Choose to succeed by not allowing these factors to cripple you. Instead, never stop finding ways to empower yourself and reach your goals.

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Be An Effective Parent & A Successful Entrepreneur: Yes, You Can With These Doable Tips!

Be An Effective Parent & A Successful Entrepreneur: Yes, You Can With These Doable Tips!

September 15, 2018 Tracey and Kimberly Eaton ,

Parenting is a huge responsibility that requires your full attention and commitment. However, it does not necessarily mean that you have to sacrifice your other passions in life once you start raising kids. Mothers and fathers with an entrepreneurial spirit can still pursue their dreams of establishing a thriving business. This concept likewise rings true for working parents who aim to gain recognition in their own fields.

The key that will make you connect the gap between being an effective parent and a successful entrepreneur is balance. You have to understand that both areas of your life need equal attention. Moreover, you are required to give your best on both areas. If you have a booming business but unhappy kids (or well-raised children but struggling business) your success on the latter will rarely matter. The attempt to succeed on both areas seems to be a long shot but it is certainly possible especially if you keep the following points in mind:

Be An Expert In Organizing

The ability to organize your tasks and your time is crucial if you wish to succeed in anything in life. The challenge is greater if you wish to keep a happy household and manage a prosperous enterprise. Being organized is necessary for setting priorities and maximizing productivity. To do this, you need to instill good habits such as making a daily to-do list or following a strict daily routine. You can also take advantage of technology as there are useful apps available that can make you feel like a pro in organizing.

Adjust To Situations

You cannot predict every predicament that may come your way, so learn to be flexible and adapt to the situations accordingly. You can also shield yourself from unexpected setbacks by having contingency plans in place.

Invest In Self-care

Juggling two important areas in your life will require your best efforts, so make sure your body is up for the challenge. Eating healthy food, getting enough rest, and doing regular exercise will give you the energy you need to achieve your goals.

Seek Help Or Delegate Tasks

To accept that you cannot do everything is both humbling and empowering. Sometimes, you need all the help you can get. If you start to feel like you already have too much on your plate, stop to examine which tasks can you delegate to others. Maybe hiring an assistant will help you reach your target sales in half the time. Or maybe your kids are already big enough to handle some tasks around the home.

Make Bonding Times Sacred

Kids grow up so fast and you do not want to miss their important milestones while pursuing a career. You can ensure that you remain an important and present figure in your child’s life by setting bonding time with them. It can be a simple date night when you can sit down and enjoy a nice meal while catching up on your kids. What matters here is that you make the bonding times frequent and special. You simply pick a certain day for your kids and commit to spending it with them, no matter how full your schedule is.

The process to triumphantly glide between responsible parenthood and rewarding entrepreneurship may just be the toughest challenge one ever has to face. Nevertheless, parents with unwavering determination and commitment can definitely enjoy the best of both worlds. So do not be afraid to chase your dreams while dedicating your life to your family.

Tracey and Kimberly EatonBe An Effective Parent & A Successful Entrepreneur: Yes, You Can With These Doable Tips!
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What Does Entrepreneurship Really Mean?

What Does Entrepreneurship Really Mean?

October 10, 2017 Tracey and Kimberly Eaton

Of course, entrepreneurship means owning a business, overseeing an entire company’s processes and developments day in and day out, and managing any sort of issues or complications that may arise. It requires constant attention, hard work, and devotion to maintain your company’s value and integrity. But there are a few things you can only find out about entrepreneurship once you embark on your own entrepreneurial journey. One of the first things that new entrepreneurs may find out is entrepreneurship means so much more than just owning, overseeing, and managing a business. Read on to find out what entrepreneurship really means.

Entrepreneurship means being a parent

Creating and building a business from the ground up requires the willingness to make sacrifices and devote endless amounts of time and energy to make sure your business grows into an enterprise you’re proud of. Essentially, starting and owning a business is much like being a parent as you create something, nurture it, lead it, and watch it grow.

Entrepreneurship means being part of a team

Although your business may start as an individual idea or effort, it can never truly succeed without the support and help of others. It truly is a team effort no matter how much you would like to believe otherwise. Like all team endeavors, entrepreneurship also requires passion, flexibility, and a game plan at all times. You have to keep the vision alive if you want to see your dreams come true.

Entrepreneurship means facing your biggest fears

Entrepreneurship is more than just taking a chance on what you believe in. It also means taking a leap of faith and risking everything in order to achieve what you’ve always wanted. For a lot of people, this means facing your biggest fears and embracing the uncertainty with perseverance, determination, and a whole lot of courage.

So yes, entrepreneurship means all those things you thought before, but it also requires so much more than that. In order to own a business and develop it into a wildly successful enterprise that brings you profit and fulfillment, you must be willing to approach your business with a dynamic mindset and accept that your entrepreneurship may become all of these things.

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Tracey Eaton – 3 Things the NFL Taught Me About Marriage

Tracey Eaton – 3 Things the NFL Taught Me About Marriage

July 31, 2017 Tracey and Kimberly Eaton

My years in the NFL have served as a foundation as to what I model other areas of my life. I have learned to become a man of integrity on the field and in the business world. I have learned to push past personal obstacles when others are depending on me both in a game and in life. In short, the NFL taught me to wake up every morning to show up ready to put 110% into everything I do. And this applies to everything from how I conduct my business to how I cherish my marriage. Read on to find out the 3 most important things the NFL taught me about marriage.

Honor your commitments

Commitment is without a doubt one of the most integral aspects of success in any relationship or endeavor in your life. If you put in the work every day despite the hardships that come your way, you will eventually see results. It’s not rocket science. In fact, I’m not even sure the NFL taught me this lesson. I have valued commitment since day one. I have always been a man of dedication, and that is what got me to the NFL in the first place.

However, what I know the NFL did teach me is to honor these commitments. It taught me to do everything I can to keep my commitments to myself, to my team, and to other people. Playing on a team that depended on me taught me that keeping my commitments determined the kind of team player I was. Likewise, keeping my commitments in life determines the kind of man I am. More than anything, the NFL taught me to treat my commitments with honor––to cherish my commitment to a team because that means I am an integral part of something. And that is exactly how I treat my commitment in marriage. I wake up everyday feeling honored to commit myself to Kimberly and our two-person team.  

Share a common vision

In order for any team to succeed, every player has to share the same goal. The desired end result must be the same––whether that’s taking home a win with your sports team, sealing the deal on a client with your business department, or becoming successful entrepreneurs with your spouse. In fact, your level of success cannot be measured unless you have a pre-established vision.

This is exactly why Kimberly and I have established a shared vision for life and in our marriage. We both want the same things and are willing to wake up every day to put in the same level of work, time, and effort to get there.

Keep a united front

What’s the point of working as a team if you don’t keep a united front? Sticking to the same playbook doesn’t only make it easier to succeed, but it also helps keep teammates accountable. So whether you’re playing for a team in the NFL or just a touch-football team in your neighborhood, you need to have a gameplan to have a shot at success.

Likewise, in marriage, it’s important to keep a united front in every single area of life. Whether you’re dealing with an argument with your children, a disagreement with friends, or a hardship in finances, working together as a team using the same plan of action is the only way to get through it together.

The lessons I learned in the NFL have made me into the man I have become and have influenced how I have learned to honor, cherish, and work on my marriage day in and day out.

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3 Ways to Skyrocket Your Success as an Entrepreneur

3 Ways to Skyrocket Your Success as an Entrepreneur

February 14, 2017 Tracey and Kimberly Eaton

If entrepreneurship were easy, then everyone would own their own business. But, because building a business from the ground up takes patience, hard work, and perseverance, only the bravest people venture out into entrepreneurship.

Although there’s no secret formula for success when it comes to owning your own business, there are some tried and true ways to skyrocket your success as an entrepreneur.

Forget About Networking

Yes, really. Forget about networking. Going to events and meetings with the sole purpose of networking with people will only leave you exhausted, frustrated, and empty. Worse yet, you won’t have made your business any more successful for the effort.

So, what do you do instead? The most successful entrepreneurs leave networking in the dust and instead focus on building lasting relationships with people. They’re not interested in what those people can do for them; they’re interested in how they can build a meaningful partnership.

Find Your Value Proposition

A value proposition is whatever you have to offer the world. When it’s used in a business context, a value proposition is an innovation that’s meant to attract customers with its utility and unique nature.

To skyrocket your success as an entrepreneur, you have to find what your value proposition is. What do you have to offer potential clients, customers, and business partners that no one else can offer? Once you figure that out, take the time to develop those skills and assets in a way that will make you truly invaluable.

Keep Your Eyes on the Prize

It’s easy to lose motivation when it seems like you’re pouring more of yourself into your work than you’re seeing results. But just because the journey is long, it doesn’t diminish the beauty of the destination.

Truly successful entrepreneurs reach the finish line and skyrocket their success by keeping their eyes on the prize. When the going gets rough, successful business owners buckle down, keep hustling, and rest assured that their goals are worth pursuing, even when it feels better to give up.

If you want to be a successful entrepreneur, it’s important to build relationships first and foremost, find and nurture your value proposition, and always, always, always keep your eyes on the prize.

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